Fitness Coach, 30, Dies After Extreme Binge-Eating Challenge Meant to Promote His Weight-Loss Program

A Russ­ian fit­ness influencer’s bid to pro­mote his weight-loss course end­ed in tragedy after a binge-eat­ing chal­lenge caused his heart to give out.

A Deadly Experiment

Dmit­ry Nuyanzin, a 30-year-old fit­ness coach from Oren­burg, Rus­sia, had been eat­ing as much as 10,000 calo­ries a day to delib­er­ate­ly gain more than 50 pounds before attempt­ing to shed it all in a dra­mat­ic trans­for­ma­tion. The chal­lenge was meant to show­case his upcom­ing fit­ness pro­gram and prove that rapid weight loss could be achieved through his meth­ods.

Accord­ing to local reports trans­lat­ed from Russ­ian social media, Nuyanzin gained near­ly 30 pounds in a sin­gle month. His high-calo­rie diet report­ed­ly con­sist­ed of heavy, cho­les­terol-rich meals includ­ing pas­tries, cake, dumplings drenched in may­on­naise, and late-night burg­ers and piz­za.

“For break­fast, I have a plate of pas­tries and half a cake. For lunch, 800 grams of dumplings with may­on­naise,” he said in one post. “Dur­ing the day, I snack on crisps, and for din­ner, I have a burg­er and two small piz­zas.”

A Sudden Decline

Friends say the influ­encer began feel­ing unwell and can­celed his train­ing ses­sions, plan­ning to see a doc­tor. Trag­i­cal­ly, he died in his sleep from car­diac arrest short­ly after­ward.

On Novem­ber 18, just days before his death, Nuyanzin shared an update that his weight had sur­passed 230 pounds.

His Vision for Transformation

In his final posts, Nuyanzin announced his “Weight Loss Course”, encour­ag­ing fol­low­ers to join him and offer­ing $100 to any­one who lost 10% of their body weight by New Year’s.

“My weight loss course is start­ing soon,” he wrote. “You can win cool prizes and, most impor­tant­ly, build a beau­ti­ful body, learn how to eat and have fun! I’m going to be los­ing weight with my min­ions, so this will be twice as excit­ing!”

Shock and Tributes

Trib­utes quick­ly poured in across social media. “I’m in total shock. Why does God take the best peo­ple?” wrote one fol­low­er. Oth­ers remem­bered him as “bright” and “an incred­i­ble per­son who always moti­vat­ed oth­ers.”

The Hidden Danger

Experts warn that extreme weight gain, even in short bursts, puts immense strain on the heart. Accord­ing to Brown Uni­ver­si­ty, “The larg­er the body, the hard­er the heart must work to pump and cir­cu­late blood. Extra weight also increas­es resis­tance, forc­ing the heart to over­work.”

Nuyanzin’s sto­ry serves as a trag­ic reminder of the dan­gers of push­ing the body to its lim­its — even in the name of fit­ness.