How Rachel Sennott Learned to ‘Love L.A.,’ Pushed Past Hollywood Execs Thinking She’s Just ‘Slutty on Twitter’ and Created HBO’s Next Big Comedy

Rachel Sen­nott first moved to Los Ange­les in the fall of 2020. She got a shit wel­come. 

Con­necti­cut-born and NYU-bred, Sen­nott took the leap to the city of dreams the way any actor would hope to: with a TV gig booked and relo­ca­tion costs cov­ered. But the aus­pices end­ed there

“They put me up in this stu­dio apart­ment in North Hol­ly­wood, and there’d been crazy fires. The sky was, like, orange-gray-brown,” she says. “I got out of my car at the apart­ment, and there was poop — human poop — out on the side­walk. I was like, ‘L.A., here we come!’”

To be fair, her feel­ings about the West Coast were already in the toi­let. She’d gone viral for a 2019 video she post­ed on Insta­gram cap­tioned, “The trail­er for any movie set in LA.” In it, a club beat pounds as she twirls around in a crop top, sun­glass­es and what looks to be a met­al belt worn as a scarf. “It’s L.A.!” she says, laugh­ing arti­fi­cial­ly. “I’m addict­ed to drugs. We all are. If you don’t have an eat­ing dis­or­der, get one, bitch!” 

So for the first three years after she moved to the City of Angels, Sen­nott had one foot out the door. “I don’t live here. I’m going back,” she would tell her­self — and she had the New York stor­age unit to prove it. Things just weren’t click­ing: The sit­com that brought her there, ABC’s “Call Your Moth­er,” aired for one sea­son in 2021 before it was can­celed and got for­got­ten almost as quick­ly. Sen­nott had a movie in the works, the queer Jew­ish dram­e­dy “Shi­va Baby,” but she’d shot it in Brook­lyn before her move, with her NYU class­mate Emma Selig­man direct­ing. And beyond work strug­gles, the vibes in L.A. were just off.

“I felt real­ly iso­lat­ed and alone,” she says. “I was mov­ing from Airbnb to Airbnb and feel­ing crazy and far away from my friends.” Her eyes grow wide, and she begins to laugh: “Espe­cial­ly if you’re a bad dri­ver, it’s hor­ri­ble. It’s so hor­ri­ble and dan­ger­ous! Every time I’m on the high­way, I lit­er­al­ly feel like I’m gonna crash. Every time. I shouldn’t feel like I’m going to get in a car acci­dent every day!”

Sen­nott is say­ing all this over Zoom from a cozy apart­ment in Los Feliz — she nev­er did move back to New York. She’s pledged her alle­giance to the West Coast by mak­ing “I Love L.A.,” the new HBOcom­e­dy series with Sen­nott, 30, at the cen­ter as cre­ator, exec­u­tive pro­duc­er and star, play­ing an aspir­ing tal­ent man­ag­er whose per­son­al and pro­fes­sion­al lives get upend­ed after a sur­prise reunion with her influ­encer fren­e­my. Sen­nott poured into the eight-episode series the inter­net addic­tion, sex­u­al com­e­dy and self-sat­i­riz­ing that defined her 20s and made her so relat­able to her zil­len­ni­al cohorts. As a result, the show feels like a gen­er­a­tional text — per­haps the “Girls” of the 2020s — in that it’s a slight­ly height­ened por­trait of what it can be like as a young per­son to live and strug­gle in the tit­u­lar city. 

And yet, just talk­ing with Sen­nott, it’s clear how deep her East Coast roots go. They show up the most in the pace at which she express­es her­self, yet it’s not as sim­ple as being a New York­er who talks fast. Sen­nott deliv­ers the self-dep­re­cat­ing admis­sion about her bad dri­ving in a way that feels like dia­logue writ­ten for a char­ac­ter you’ve known for years. But she’s also speak­ing for the mass­es of fired-up youth who push back on the idea that soci­ety should be struc­tured around cars — and who also can’t be both­ered to take driver’s ed more seri­ous­ly

The strength of Sennott’s voice even­tu­al­ly ironed out any of her wor­ries about “mak­ing it.” The fan base she devel­oped over her years of post­ing com­e­dy on social media helped “Shi­va Baby” receive a lev­el of word-of-mouth atten­tion that would have been oth­er­wise hard to achieve giv­en its scrap­py bud­get and pan­dem­ic release in 2021. The fol­low­ing year, she fur­ther estab­lished her­self as an indie film dar­ling with the A24 hor­ror-com­e­dy “Bod­ies Bod­ies Bod­ies.” And with the les­bian teen sex com­e­dy “Bot­toms” in 2023, Sen­nott got her first chance to prove her chops as a writer, pen­ning the teen com­e­dy with Selig­man in addi­tion to star­ring oppo­site Ayo Ede­biri, anoth­er NYU class­mate turned star. She’s been booked and busy, in front of the cam­era and behind it, ever since.  

Sennott’s rep­u­ta­tion as a ris­ing actor and cre­ative is intri­cate­ly tied up with the East Coast. It shows up in every­thing from her humor to the com­pa­ny she keeps to her résumé — each of those ear­ly projects was pro­duced and set in the state of New York with the excep­tion of “Bot­toms,” which was shot in Louisiana but made in col­lab­o­ra­tion with her New York friends. Even her Wikipedia page sug­gests that she lives there part time. 

So what drove Sen­nott to make L.A. the back­drop of her first effort as a solo cre­ator? To put it plain­ly: She grew up a lit­tle. Like many of her peers, Sen­nott expe­ri­enced a bit of Peter Pan syn­drome after feel­ing robbed of a chunk of her youth. “A lot of what I felt like should have been fun years were dur­ing COVID, and then there was the strike. I was chas­ing the high of some­thing I missed out on, and New York sym­bol­ized that,” she says. “I’ve always had this thing where if I’m feel­ing unhap­py, I’m like, ‘I need to move and change every­thing.’ Any­time I would go back to New York for work, I would be like, ‘This is what I need to be doing. I need to break up with my boyfriend and move back and drink every night.’ And then I would do that for a week and be like, ‘Wait a sec­ond. I need to go back to L.A. and be in my back­yard.’” 

As it turns out, Sen­nott need­ed that back­yard in order to come into her own as an artist. Now, she’s able to see L.A. for what it tru­ly offers: access to the board­rooms and wine bars and house par­ties where real busi­ness gets done in enter­tain­ment — plus enough space to stretch your arms out and process it all.  

Right before the pan­dem­ic hit, Sen­nott expe­ri­enced one of her first rites of pas­sage in Hol­ly­wood — schmooz­ing with exec­u­tives in a round of meet­ings that go absolute­ly nowhere. She and Selig­man made a trip togeth­er to pitch a nascent ver­sion of “Bot­toms” to what felt like every stu­dio in town. “Peo­ple were like, ‘That sounds amaz­ing. Send us a script,’” she says. “We left being like, ‘We crushed it. We basi­cal­ly just did a bid­ding war.’ Obvi­ous­ly, every­one passed or just nev­er replied.”

At least she got a good joke out of it. The “It’s L.A.” video was one of many posts that made Sen­nott a micro-celebri­ty on the inter­net. She had hun­dreds of thou­sands of fol­low­ers on X, then still called Twit­ter, before she delet­ed her account in 2023, and has close to 1 mil­lion on Insta­gram, where she still posts, though not as fre­quent­ly or as meme-heav­i­ly as before. 

That part of Sennott’s life was a legit­i­mate boon to her career. Her lane was to make peo­ple laugh and look hot doing it, and it helped her book stand-up gigs and indus­try atten­tion before she ever made a movie. But it was real work, even if she wasn’t tak­ing brand deals or mak­ing mon­ey from it. And it took a toll.